Free · No card · No catch

If your site can't earn its keep, I'll tell you before you spend a dollar.

A free audit of your site, your local search standing, and (if you run them) your ads. Plain language — no 40-page PDF nobody reads. Hudson Valley trades, small businesses, and anyone tired of agency speak.

What you get

Six concrete findings, sent in one email.

The deliverables are the same whether you hire me or not.

  • Speed reality check

    What your site actually loads in on a phone over a real cell connection. The 3-second cliff is real — I'll show you which side of it you're on.

  • Mobile honesty

    Whether your site is in the 22% that's actually mobile-ready or the 78% losing calls daily. Specific issues, not a generic 'looks fine on mobile' nod.

  • Local search gap

    Where you rank for the searches that matter (town + service), what's outranking you, and the cheapest fixes to close the gap.

  • Conversion path review

    What a first-time visitor actually does on your site. Where they bounce, where they bail on the contact form, and what to change first.

  • Spend audit (if you run ads)

    Where your Google or Meta budget is leaking. Plain-language: what's working, what's wasted, what to cut.

  • One-page action plan

    A ranked list of fixes — what to do this week, this month, this quarter. No 40-page PDF nobody reads.

Just as important

What's not in the audit

  • Generic Lighthouse PDFs you could run yourself in 30 seconds.
  • Vague 'increase engagement' recommendations with no numbers.
  • A sales call disguised as a 'discovery session.'

Why I do these for free

Most owners I talk to have been burned by a template agency, a disappearing freelancer, or a “marketing partner” that billed monthly and shipped nothing. A free audit lets you see how I think before any money changes hands. If the audit is useful and you want me to do the work, good. If not, you keep the findings either way.

Quick answers

Is it actually free?
Yes. No card, no trial, no scheduling-tool funnel. I look at your site, write up what I find, and send it. If you want me to do the work after, we'll talk pricing then.
What's the catch?
There isn't one in the usual sense. The honest version — a real audit takes me 1–2 hours, and a few people each year hire me after one. That's the math. Most don't, and that's fine.
How long does it take?
3–5 business days, sometimes faster. If you need it sooner for a deadline, mention that in the form.
Do you only audit sites you'd want to rebuild?
No. Half the audits end with 'your site is fine, here are three small fixes.' I'd rather tell you that than sell you a rebuild you don't need.
Who do I talk to?
Me. You'll always reach a person for support — usually Joe. No ticket queue, no offshore handoff.
If I hire you after, who owns the code and accounts?
You do. Code, hosting, Google accounts, ad accounts, data — all in your name from day one. You're never locked out. I recommend keeping me (or someone who reads TypeScript fluently) on the site, but you don't have to.

Request your audit

Send me your URL.

Drop your site URL in the message field, plus anything you're specifically worried about (slow load, no leads, bad rankings, wasted ad spend). I'll reply within 3–5 business days.

Free site audit request

Site URL + what's worrying you. I read every one and reply from a real inbox.

Include your site URL and one or two sentences about what you'd most like me to look at. If you run ads, mention the platform.

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Prefer to skip the form? Email joe@ferrieriforge.com or call 845-531-7179.

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